Great cultures grow from recognition.
Every year, organizations work hard to become a top workplace. They launch engagement surveys, redefine values, and roll out new programs. But without consistent, meaningful recognition, even the best intentions struggle to take root.
When people don’t feel seen or genuinely appreciated, engagement fades, turnover rises, and teams burn out.
Recognition Week is a space for leaders to step back and focus on what actually helps cultures grow. You’ll learn how to plant recognition into everyday moments, nurture appreciation at every level, and turn gratitude into a strategic advantage, not just a cultural gesture.
*This event is eligible for 9 HRCI, 9 SHRM, and 9 CPD credits. Registration is free!
Recognition Week Conference Agenda
Each day will be packed with presentations, panels, and workshops.
We still have a few exciting pieces to finalize, so check back for the most updated agenda!
Day 1: Wednesday, March 25th
🕗 8:00 AM PT - Keynote | The Seed: The Business Case for Recognition That Compounds
Speaker: Sarah McVanel, Canada's Recognition Expert & Founder of Greatness Magnified
We’ve treated gratitude as a personality trait and recognition as a morale booster. But when practiced with intention, recognition becomes something far more powerful: a compounding cultural asset.
In this opening keynote, Sarah reveals how recognition changes how people experience their work — and why that internal shift determines whether effort drains or multiplies over time. Leaders will discover how gratitude acts as a performance regulator, influencing discretionary effort, psychological safety, and long-term retention.
This session sets the tone for the conference by reframing recognition as a serious business strategy — one that strengthens culture from the inside out.
Key Takeaways:
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Why recognition influences effort more than incentives
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How gratitude strengthens resilience under pressure
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The compounding impact of consistent, credible recognition
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A shared framework leaders can use immediately
🕘 9:00 AM PT - Conditions for Growth: The Data Behind Recognition-Driven Workplaces
Speaker: Yannick Provencher, I/O Psychology Advisor at Bucketlist Rewards
Once belief is planted, this session brings the proof. Grounded in real workplace data, it shows what actually happens when recognition is present or missing, especially in large, complex, and frontline organizations. Attendees will leave with evidence-backed insights they can confidently take to leadership to justify action in 2026 and beyond.
Key Takeaways:
- How recognition frequency correlates with retention, engagement, and absenteeism
- What top workplaces do differently in who gives recognition, how often, and when
- Key trends shaping recognition programs in 2026
- Early warning signs of “infertile soil” that stall culture growth
Especially valuable for: Enterprise HR, People Analytics, Total Rewards, HR in frontline industries
🕛 10:00 - 10:15 AM PT - Mini Break
Quick bio break! Grab a bite and stretch your legs.
🕙 10:15 AM PT - Designed, Not Accidental: How Award-Winning Top Workplaces Cultivate Cultures That Scale
Panel: Tami Swanson, VP of Human Resources at The Sports Facilities Companies | Katie Kleyla, Director, Teammate Experience at Esler Companies | Dan Kessler, President at Energage
What does it actually take to build a workplace culture that earns national recognition?
In this session, leaders from Top Workplace award-winning organizations share the decisions, recognition practices, and leadership behaviors that helped their cultures stand out. Rather than leaving culture to chance, these organizations intentionally built systems that reinforce trust, appreciation, and connection at scale.
Together, the panel will explore what separates strong cultures from truly award-winning ones and what HR leaders can apply to strengthen their own organizations.
Key Takeaways:
- What successful organizations design intentionally versus what evolves naturally
- Recognition practices that strengthen culture as organizations grow and scale
- The leadership behaviors that consistently appear in Top Workplace organizations
- Practical lessons HR leaders can apply to build cultures employees are proud to be part of
🕚 11:15 AM PT - Measuring What Grows: Proving the ROI of Recognition
Panel: Mary Sanchez, Donated Goods Business Manager at Goodwill Industries of Southern Arizona | Jodi Martin, Marketing and Communications Team Leader at Ely-Bloomenson Community Hospital
HR leaders understand the value of recognition. The real challenge is helping the rest of the organization see it too.
In this session, leaders share how they connected recognition to measurable business outcomes and built the case for investment. From securing executive buy-in to demonstrating impact over time, the conversation will explore how recognition programs can move from good intentions to proven value.
Attendees will leave with practical insights on how to align recognition with the metrics leadership cares about most.
Key Takeaways:
- How to build a compelling business case for recognition that resonates with executives and finance leaders
- The metrics and signals that demonstrate recognition’s impact on retention, engagement, and performance
- How leaders translate recognition into measurable outcomes that matter to the business
- Practical strategies for securing leadership buy-in and sustaining investment over time
🕛 12:15 - 12:30 AM PT - Mini Break
Quick bio break! Grab a bite and stretch your legs.
🕛 12:30 PM PT - Leadership Development | The Gardener’s Role: Grounding (and Growing!) Your People Leaders During Turbulent Times
Key Takeaways:
- The "Non-Anxious" Leadership Framework: Learn how to cultivate personal grounding techniques that prevent "stress contagion," allowing you to remain a calm, stabilizing force for your team’s psychological safety.
- Coaching as a Resilience Strategy: Discover how a structured coaching model transforms abstract leadership theory into measurable behavioral change. We’ll explore how personalized, "point-of-need" coaching provides managers with a safe space to build the high-stakes communication skills that drive team performance and ensure long-term leadership continuity.
- The Gratitude Reset: Understand the science of how a gratitude practice shifts a team’s perspective from a"threat mindset" to a "growth mindset," unlocking cognitive resources needed for problem-solving during crises.
Especially valuable for: People leaders, senior managers, HRBPs
Day 2: Thursday, March 26th
🕗 8:00 AM PT - Workshop | Daily Watering: Designing Recognition Programs People Actually Use
Speakers: Rodrigo Ortega, Manager, Customer Success at Bucketlist Rewards | Jenna Lavassani, Customer Success Manager at Bucketlist Rewards
This session moves from vision to execution. Through real customer examples, usage patterns, and early missteps, leaders learn how high-performing organizations design recognition programs that earn daily participation. The focus is on building systems that sustain themselves long after launch.
Key Takeaways:
- What high-adoption organizations design differently from the start
- Structural mistakes that quietly limit participation and scale
- How recognition is embedded into daily workflows
- Practical design principles for fairness, inclusion, and long-term use
Especially valuable for: HR and People leaders managing scale and complexity
🕘 9:00 AM PT - Strong Roots: Designing an Employee Experience People Stay For
Panel: Fiona Dykes, Vice President of People & Culture at Highlight | Mary Newville, Director of People Experience at Arctic Wolf
With daily recognition in motion, the next step is designing the broader employee experience around it.
In this session, leaders explore how recognition can be intentionally embedded across the employee lifecycle — from onboarding and early wins to career growth, milestones, and transitions. Rather than treating recognition as isolated moments, they’ll share how organizations design experiences that reinforce belonging, connection, and commitment over time.
Key Takeaways:
- A practical framework for designing employee experiences through recognition
- How to embed recognition across onboarding, milestones, growth, and transitions
- Ways recognition strengthens belonging across hybrid, frontline, and remote teams
- How intentional experience design supports long-term retention
Especially valuable for: VP+, HR leaders, Employee Experience owners
🕛 10:00 - 10:15 AM PT - Mini Break
Quick bio break! Grab a bite and stretch your legs.
🕙 10:15 AM PT - Pruning for Growth: What to Stop, Simplify, and Grow
Panel: Jasmine Francis, Head of People Operations at KBI Biopharma | Lee Rubin, CEO & Founder at Confetti | Jay Graves, Founder & CEO at Leadership Canvas
Growth requires restraint.
As organizations scale, people programs and initiatives often expand with good intentions, but not all of them deliver meaningful impact. Over time, this can create complexity, dilute focus, and reduce adoption across teams.
In this session, leaders share what didn’t scale, what created noise, and how simplifying their approach helped refocus energy on what truly drives engagement and performance. From recognition programs to broader people initiatives, they’ll explore how thoughtful simplification leads to stronger participation, clearer priorities, and more meaningful employee experiences.
Attendees will learn how to identify what to stop, what to simplify, and where to double down to build programs that actually scale.
Key Takeaways:
- Programs and initiatives that didn’t scale and what leaders learned from them
- How to recognize when well-intentioned efforts are creating noise instead of impact
- Practical criteria for deciding what to stop, simplify, or grow
- How simplifying people programs improves adoption, clarity, and effectiveness
Especially valuable for: Senior HR leaders, Program owners, Enterprise teams
🕚 11:15 AM PT - Manager Development | Tending the Team: Recognition Through a Manager’s Lens
Panel: Eric Clark, Chief Culture and Communications Officer at JRI Hospitality | Dale Lawrence, Chief Operating Officer at iTel Networks Inc. | Mallory Lee, VP, Revenue Operations at Zipline
The conference closes where culture actually lives: in the day-to-day actions of managers.
In this session, leaders share how recognition shows up in real conversations, team dynamics, and the realities of leading with limited time and resources. Rather than focusing on programs, the discussion explores how managers use recognition as a leadership practice to build trust, reinforce values, and strengthen team performance.
Attendees will walk away with a clearer understanding of how recognition becomes part of how leaders lead — not just something they do.
Key Takeaways:
- How leaders use recognition in everyday moments, not just formal programs
- Practical ways to encourage peer recognition and team ownership
- How to keep recognition fair, consistent, and accessible across teams
- How to make recognition feel natural, specific, and part of your leadership style
Especially valuable for: Managers, frontline leaders, people leaders
Meet Our Speakers
Superstar speakers will be added to this page as they are confirmed. Stay tuned and check back often!
Katie Kleyla
Director, Teammate Experience at Esler Companies
Mary Sanchez
Donated Goods Business Manager at Goodwill Industries of Southern Arizona
Eric Clark
Chief Culture and Communications Officer at JRI Hospitality
Dan Kessler
President at Energage
Lee Rubin
CEO & Founder at Confetti
Jasmine Francis
Head of People Operations at KBI Biopharma
Tami Swanson, SPHR
VP of Human Resources at The Sports Facilities Companies
Mary Newville
Director of People Experience at Arctic Wolf
Mallory Lee
VP, Revenue Operations at Zipline
Jay Graves, MBA, CDP
Founder & CEO at Leadership Canvas
Dale Lawrence
Chief Operating Officer at iTel Networks Inc.
Fiona Dykes, SHRM-CP
Vice President of People & Culture at Highlight
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Canada's Recognition Expert, President & Founder of Greatness Magnified
Jenna Lavassani
Customer Success Manager at Bucketlist Rewards
Rodrigo Ortega
Manager, Customer Success at Bucketlist Rewards
Yannick Provencher
I/O Psychology Advisor at Bucketlist Rewards
Jodi Martin
Marketing and Communications Team Leader at Ely-Bloomenson Community Hospital
Sarah Sheehan
CEO at Bravely
Maureen Kennedy
Head of Coaching at Bravely
...And More to Come!
Exciting Conference Benefits
Learn and network with industry leaders. Earn up to 9 HRCI & 9 SHRM & 9 CPD professional development credits.
Win exciting prizes! All registrants will be entered into a daily draw for a chance to win exclusive conference swag.
Recognition Week is free to attend, thanks to our generous partners and guest speakers. We appreciate all their time and energy in making this event happen!
Learn how to leverage your unique recognition style to motivate and inspire your team. Discover your recognition style before attending the event.
Past Recognition Week Highlights
2500+ registrants
Join fellow HR professionals, Culture Leaders, and managers - all of whom are passionate about recognition and great workplace culture.
20+ Expert Speakers
Gain insights from industry leaders and recognition experts in sessions designed to inspire and empower you to transform your organization’s culture.
10 Sessions
Dive into actionable content tailored to your needs and earn professional credits while discovering innovative strategies for retention and engagement.
Why HR Leaders Love Recognition Week



About Our Partners
Bravely is a coaching and training platform that provides employees with personalized, professional development—fueling higher levels of engagement and performance.
At Beekeeper by LumApps, we’re dedicated to making frontline lives easier by connecting workers with the tools, support, and information they need to feel valued, do their best work, and drive the business forward.
Zipline is the one platform to connect every level of your business – from strategic vision to day-to-day store execution.
We are recognition experts. We help you create a scrumptious, thriving culture where everyone belongs.
Energage is the industry leader in employee engagement and workplace culture. They are also the research partner behind Top Workplaces.
Confetti helps remote and hybrid teams build stronger cultures through unforgettable virtual team-building experiences. Their platform makes it easy to discover, plan, and book hosted games, workshops, and kit-based events, with end-to-end planning and a happiness guarantee.
Leadership Canvas helps organizations build high-performing teams by transforming culture, leadership, and employee engagement. Through our CLEAR™ methodology, expert consulting, and dynamic workshops, we empower leaders to thrive under pressure and drive lasting results.



